Get those eyes wide open...

At the start of 2020, TOPCO wanted to re-launch their Wide Awake brand as a premium tier vs. mainstream tier own brand. To directly compete with global brands like Starbucks, they needed marketing and social media that could engage and convert consumers. 

The goal was to drive top of mind awareness of Wide Awake as a distinctively good, yet fun coffee beverage brand option. In light of this, the TOPCO team asked us to create engaging social media collateral and hashtags from the brand assets. Basically, creating a brand ‘toolkit’ from the base design. All social content needed to be scalable across Facebook, Instagram, Pinterest, and Twitter. 

The result was an array of visuals, POS banners, animations and hashtags that were complemented with a detailed strategy on each post’s use to ensure their branding really was ‘wide awake’.







In today’s digital world the effectiveness of a brand is highly dependent on its digital presence. Engaging consumers with animations, characters and taglines increases brand recall and, therefore, sales. For Wide Awake, we used these already existing packaging elements to turn a pack into a digital story.