Everything you need for your little ones and more – that’s Well Beginnings. In 2019 Walgreens asked us to reposition and modernize their baby brand so that it could directly compete with the NBEs. 

The brief was to bring the packaging to life through ownable design elements and to convey the brand’s key messages of trust, quality and assurance. 

The result is a sweet and playful design that communicates the key product UPSs through iconography, colors and characters. It’s fun, playful and colorful.