We were tasked by ALDI Süd and ALDI Nord to combine their two brands — Vitalis and Multinorm — into a new identity that would be used across both stores. Vitalis has a range of 250+ SKUs. 

We merged elements from both of the original brands and were able to refresh the design;  giving it a clean, modern aesthetic.

Currently, we’re rolling the brand out across the stores. We work closely with the suppliers to ensure that a consistent result is achieved throughout.