When you’re ready for a snack no one does it quite like Trader Joe’s. We were approached by the global leadership to breathe new life into the nut’s category for the international banner. 

The brief was to create a universally appealing design that was ownable and ‘on-trend’. The result brings the individual products to life through personification (literally), while using uniquely shaped windows and patterns to give the packaging a contemporary look. It’s fun, bold and cool!