Looking after you day and night...

From first-aid to vitamins, to over-the-counter drugs and beauty care, TopCare has affordable, effective products available in your favorite grocery store. 

To drive sales and directly compete with the NBEs, they needed a marketing and social media strategy that could engage and convert consumers.

The TOPCO and HYVEE team asked us to create engaging social media assets and hashtags from the brand assets — a brand ‘toolkit’ from the base design. The result was an array of visuals, POS banners, animations and hashtags that were complemented with a detailed strategy on each post’s use so that they could stay ‘on top’.







For US grocery retailers, the effectiveness of their private brand strategy is becoming increasingly dependent on digital marketing. Engaging consumers with animations, characters and taglines increases brand recall and, therefore, sales in the store. For this project, we used these already existing packaging elements to turn a pack into a digital story that could relate to both families and individuals.