NOW WE'RE TALKING

Tata Global asked us to strategically review and conceptualise an approach to modernise Tetley Original for the UK market. The overhaul of PG tips and the impact of a number of new market entrants e.g. Tea Pigs meant brand power was on the decline. The strategic brief was to develop evolutionary concepts that could retain current Tetley customers whilst also driving the wider market to switch from brands like PG Tips and Yorkshire. Our creative proposal was to leverage the brand’s core vision of ‘getting two people talking and sharing a cuppa’.

SKU'S

5

TIMEFRAME

3+ WEEKS

MARKET

UK/FR

Tata Global asked us to strategically review and conceptualise an approach to modernise Tetley Original for the UK market. The overhaul of PG tips and the impact of a number of new market entrants e.g. Tea Pigs meant brand power was on the decline. The strategic brief was to develop evolutionary concepts that could retain current Tetley customers whilst also driving the wider market to switch from brands like PG Tips and Yorkshire. Our creative proposal was to leverage the brand’s core vision of ‘getting two people talking and sharing a cuppa’.