Global beverage manufacturer Tata Global asked us to strategically review and conceptualize an approach to modernize Tetley Original for the UK market. 

The overhaul of new market entrants such as Tea Pigs meant that their brand power was on the decline and they needed help turning this around.

The strategic brief was to develop evolutionary concepts that could retain current Tetley customers whilst also driving the wider market to switch over from brands like PG Tips and Yorkshire Tea. 

Our creative proposal for this bestselling tea brand was to leverage their core vision of getting two people talking and sharing a cuppa.