In 2021 we were asked by ALDI to redesign their flavored milk powders. Although it was a small range of seven SKUs, it was an excellent opportunity to show our creativity. 

The playful nature of the packaging is synonymous with market leaders such as Nesquik. It’s also something that the consumer is accustomed to on the shelf. 

The introduction of the SCHOVIT monkey was a great way to tie the packaging and marketing collateral together. It gave the pack personality. This re-design revitalized sales for the product and is an excellent example of a successful private label brand.