A littleglass of joy

In 2021 we were asked by ALDI to re-design their flavoured milk powders. Although it was a small range of 7 SKUs, it was an excellent opportunity to show our creativity. The playful nature of the packaging is synonymous with market leaders such as Nesquik and is something the consumer is accustom to on the shelf. The introduction of the SCHOVIT monkey was a great way to tie together the packaging and marketing collateral and gave the pack personality. This re-design revitalised sales for the product and is an excellent example of a successful private label brand.

SKU'S

7

TIMEFRAME

3 WEEKS

MARKET

EUROPE