Moreno is a traditional ALDI brand which features products made in the company’s own coffee plantation. 

The brief was to give them a contemporary new look that could hold its own against the international market leaders. 

The range covers both whole beans and coffee pods. The final result used interesting and emotive typography to reflect the world of coffee culture, alongside dark, highly contrasted serving suggestions to express the quality, richness and taste of these fantastic products. Bold, tasteful and alluring — a pack that’s hard to resist.