Snack out of it

The Client – Hangry Food Co.

The Challenge – Brand identity and packaging design for Hangry, a bold challenger brand in the better-for-you snack space. Made with dates, fruit, and nuts, these bars are designed to fuel focus and curb cravings without compromise.

 

"It is always wonderful to see an idea go from a sketch to a beautifully implemented brand identity"

George Harding - Head of Creative

Our Solution – A bold, impactful brand identity using illustrative cartoon fruits to symbolise each Hangry emotion. The colours, tone of voice and logo are all designed to have attitude and represent that Hangry moment.