Everyday luxury

The Client – ALDI South & ALDI North, across European markets.

The Challenge – Lead the brand redesign, roll out and production implementation of ALDI’s Gourmet range, spanning 300+ products, across multiple vendors, all food categories and key European markets. Modernise the brand and packaging and find a photography / retouching solution that was cost-effective, easy to execute and emotionally engaging.

 

The Solution – The design strategy was built around the belief that no matter the time or place, we all deserve a little gourmet food to nourish our souls. The design approach is elegant and refined. Gold details, dark negative space and editorial food photography combine to maximise desirability, whilst delicately balancing aspiration with accessibility.

The T&T aesthetic retouch team worked their magic to create complex imagery from stock photography, reducing lead times and costs significantly.

 

"It's a privilege to be trusted with the design and implementation of such a key brand within the ALDI portfolio"

Nico Tjarks - Director

The Impact – Detailed, cross-departmental range reviews controlled brand consistency to a high standard. The result is a luxurious design with stunning imagery that met ambitious timelines.