Leading you through life's changes!

It’s not spoken about enough, but one of the biggest challenges that Americans face is incontinence. Luckily Walgreens Certainty is there to make it easier. In 2019 Domtar & Walgreens approached us to help them redesign and reposition the Certainty brand. 

The brief was to create a modern piece of packaging that could directly compete with the national brands and highlight the key product features (e.g. absorbency) through unique colors and embellishments. 

The result is a strong uniform architecture that uniquely flexes the design across men’s, women’s, overnight and premium tiers. It’s modern, powerful and informative.







The effectiveness of new packaging is driven by what came before! As you can see, the difference between old and new is stark. Friendlier colors, strong claim lockups and new powerful branding make Certainty fit for the 2020 consumer.