SAVINGS THAT MAKE YOU SMILE!

In 2018 AWG approached us to redesign their value brand Always Save. The brief was to fully modernize the look and feel of the brand but to keep some of the brand’s iconic elements prevalent. The final result incorporated the classic yellow, improved imagery and category-specific cues to ensure consumer could navigate through the portfolios range of over 500 items. To make the brand ‘campaignable’ we also proposed the catchphrase ‘Always Save, Always Smile’ with great success. It’s modern, powerful and unique.

SKU'S

500+

TIMEFRAME

10+ WEEKS

MARKET

USA