Redefining kitchenware:Style meets performance

The Client – Albert Heijn, the number 1 grocery retailer in the Netherlands.

The Challenge – Building on Blue Home’s success in fashion and homeware, create a brand identity for a new kitchen electronics range that blends high performance with sleek design to appeal to style-conscious home cooks.

 

The Solution – The design stays true to Blue Home’s values while introducing a more elevated, modern aesthetic – sleek, contemporary, and effortlessly appealing. Embracing a ‘less is more’ philosophy, the clean and minimal approach highlights the quality of the appliances. Light, refined typography enhances readability.

 

"Working with Albert Heijn’s in-house studio was a fantastic collaboration - the photography captures each appliance with precision, while the lifestyle shots bring them to life with fresh ingredients, beautiful dishes, and irresistible appetite appeal."

George Harding - Head of Creative

The Impact – The promotional capsule range flew off the shelves within days, paving the way for a new BBQ collection that launched in summer 2025.