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Tandil

We were briefed to redesign ALDI SÜD’s long established detergent brand by modernising the logo and creating an original, unique packaging design. It needed to stand apart from other products on the market so that it could strongly compete against the market leaders.

The striking imagery used in the designs holds the whole range together and promotes an emotional connection with the consumer.

Packaging, Branding, Style Guide and Artwork Design for Tandil Washing Liquid for Aldi Sud by Tjarks and Tjarks Design London and Chicago
Packaging, Branding and Artwork Design for Tandil Powder Range for Aldi Sud by Tjarks and Tjarks Design London and Chicago
Packaging, Branding, Style Guide and Artwork Design fo Tandil Range for Aldi Sud by Tjarks and Tjarks Design London and Chicago
Packaging, Branding, Style Guide and Artwork Design for Tandil Powder Range for Aldi Sud by Tjarks and Tjarks Design London and Chicago

We created comprehensive brand guidelines to ensure rollout consistency across the range. This covers everything from barcode application and print requirements to design execution.

Packaging, Branding, Style Guide and Artwork Design for Tandil Powder Range for Aldi Sud by Tjarks and Tjarks Design London and Chicago
Packaging, Branding, Style Guide and Artwork Design for Tandil Powder Range for Aldi Sud by Tjarks and Tjarks Design London and Chicago