We were briefed to redesign ALDI SÜD’s long established detergent brand by modernising the logo and creating an original, unique packaging design. It needed to stand apart from other products on the market so that it could strongly compete against the market leaders.
The striking imagery used in the designs holds the whole range together and promotes an emotional connection with the consumer.
We created comprehensive brand guidelines to ensure rollout consistency across the range. This covers everything from barcode application and print requirements to design execution.