Romeo & Cachet
Our design team had to develop a new look for the entire ALDI SÜD pet food ranges. A critical part of the brief was to create a clear distinction between the core and promotional products, as well as ensuring clear price tiering within the ranges.
The dog and cat food are held together by their similar brand logos and pack architecture, thereby presenting a consistent on-shelf presence. The promotional products feature adorable illustrations which are extremely engaging to encourage sales.