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Mein Bestes

Part of the 2016 strategy for developing consumer experiences within the ALDI Nord stores was to introduce a bakery station. We were briefed to create a new brand and develop 3D design concepts for the fresh bakery section. Our innovative, stylish and emotional design significantly enhanced the overall look and feel of their stores. Following resounding success in Germany, the concept was introduced into seven of their other European markets.

Mein Bestes Branding, Retail and POS design for Aldi North by Tjarks and Tjakrs London & Chicago
Mein Bestes Branding, Retail and POS design for Aldi North by Tjarks and Tjakrs London & Chicago

An extension of the Mein Bestes bakery station included a variety of print and in-store POS material. These included bakery bags, posters and wall graphics.

Mein Bestes Branding, Retail and POS design for Aldi North by Tjarks and Tjakrs London & Chicago
Mein Bestes Branding, Retail and POS design for Aldi North by Tjarks and Tjakrs London & Chicago
Mein Bestes Branding, Retail and POS design for Aldi North by Tjarks and Tjakrs London & Chicago

Below, you can see three of the initial bakery concepts as well as the final 3D visual, demonstrating how the project evolved over time.

Mein Bestes Branding, Retail and POS design for Aldi North by Tjarks and Tjakrs London & Chicago
Mein Bestes Branding, Retail and POS design for Aldi North by Tjarks and Tjakrs London & Chicago