ALDI Stores UK requested us to redesign their existing nappy range. We were asked to create new designs that would have impact in the marketplace and really stand out as a brand against the market leader Pampers.
We used highly emotional imagery to depict the interaction and unique bond between mothers and their children, from newborn babies to toddlers taking their first steps. The Mamia logo was modernised to create a solid brand identity. This range has been highly successful for ALDI UK with sales having increased 1000% since the redesign.