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Il Gusto dell'Italia

ALDI Nord asked us to develop a young and innovative brand to represent the essence and tradition of Italian cuisine. Using iconic imagery and traditional Italian typefaces, we created powerful designs that truly brought the spirit of Italy to store.

Packaging, Branding, Artwork and Style Guide Design for Il Gusto Dell'Italia Range for Aldi Nord by Tjakrs and Tjarks Design London & Chicago
Packaging, Branding, Artwork and Style Guide Design for Il Gusto Dell'Italia Range for Aldi Nord by Tjarks and Tjarks Design London & Chicago
Packaging, Branding, Artwork and Style Guide Design for Il Gusto Dell'Italia Range for Aldi Nord by Tjakrs and Tjarks Design London & Chicago
Style Guide, Branding and Packaging creation for Il Gusto Dell'Italia Range for Aldi Nord by Tjarks and Tjarks London & Chicago

Having created designs for the product range, we created comprehensive brand guidelines which could be used internationally in all 9 ALDI Nord Group countries to ensure brand consistency.

Packaging, Branding, Artwork and Style Guide Design for Il Gusto Dell'Italia Range for Aldi Nord by Tjakrs and Tjarks Design London & Chicago
Packaging, Branding, Artwork and Style Guide Design for Il Gusto Dell'Italia Range for Aldi Nord by Tjakrs and Tjarks Design London & Chicago