Our brief was to create a new brand under which ALDI Nord would market typically Spanish products.
The brand and pack designs shown here were not the client’s chosen concept, however it was our favourite. The logo and designs we created captured the traditional character of this unique country, but with a contemporary, artistic twist. The design that is now in store features a more structured pack and brand lock up.
We were subsequently asked to develop a highly detailed brand guideline, covering design fundamentals, pack examples, barcoding and technical print specifications, that would enable third party design teams to consistently execute our design across their products.