Our brief was to redesign the well established Italian“Cucina” brand for ALDI SÜD. The aim was to ensure the packaging design immediately reflected Italian authenticity and culture. The design had to effectively work across a vast range of products and pack formats. Strong, clear colour coding was crucial for consumer navigation.
The hand created fonts give the brand a distinctive character and uniqueness that have led to it being a solid benchmark for Italian private label brands in the European market.