Hot drinks at the checkout are all the rage in Germany! We were commissioned by ALDI SÜD to create a completely new, iconic coffee brand and to develop a design concept for the complete machine as well as the actual coffee cup and various point-of-sale items. We delivered a stylish, modern piece of retail design that has not only given stores a unique consumer proposition but has significantly enhanced the retail environment.
The concept is now being rolled out across each of the 1800+ stores in Germany.
In order to promote the Coffee Corner, we needed to create a range of iconic imagery, some of which can be seen below.