Why do pirates always have to drink rum? The Yorkshire Distilling Company wanted us to approach their brief for a grain vodka with a lighthearted touch of comedy. The design follows on from this product’s predecessor, Brethren Black Rum, with a full wrap illustration. The scene is chaotic with various layers of detail illustrated into the story to make for a fun and enjoyable experience while exploring the bottle.
Above the sea the bottle is a bright, matt white, while below we have a transparent, gloss finish to simulate the contrast between land and sea. There are hidden gems all over this artwork with subtle references to the distillery and the Brethren brand story.