The dark rum with an even darker side, a voodoo world of intrigue, mystique and magic awaits. Inspired by the lao spirits of the Caribbean, Balla is said to be the god of tricks and deception. The story goes that his spirit was trapped long ago in an ancient bottle of rum, the same rum that is sold today by Cockspur. Infused with the liquid, he now lies in wait longing for release.
The allure of his face appears kind by day…but by night his hidden secrets unfold. As the rum starts to pour under UV light, the dark side of Balla is revealed and the demon within is unleashed upon its victims.
Release your spirit within, enter the darkness.
A fantastic and exciting brand for us to develop, we have built a strong relationship with Cockspur Rum in recent years. The brief was simple: forget about the dated and saturated world of pirates and sea monsters and show the world the true face of rum. From ideation and production artwork through to website development and international marketing material, we continue to develop and explore the intriguing world of Balla.
A key focus was to integrate a level of magic into the pack design. The UV inks allow the mask to shine brightly under black lights, while the face itself has a dual character: a kind day face and an evil night face which is revealed when the rum starts to pour. Since its launch, Balla has been stocked by a variety of large retailers, eager to offer the rum drinker this new experience.