Hofer requested a complete redesign of their Snack Fun brand. The logo and packaging design were updated to develop a modern new look and to establish clear distinction and tiering between the product categories in the range.
In addition to fundamentally changing the logo and packaging design for the complete product group, the All Natural and nut ranges were designed with a more natural look to reflect the characteristics of the product. Clear differentiation between the product variants was achieved through strong colour coding. Fun, colourful designs were created for seasonal specialty products.