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Qué Gusto!

In preparation for the 2014 football World Cup in Brazil, we were briefed to develop a new, fun brand for a range of promotional products.

The concepts and name generation had to reflect the Brazilian carnival atmosphere of the championship and the celebratory feel of watching football with friends. The striking designs and iconic logo ensured powerful in-store shelf presence.

Que-Gusto-Paprika-Nuts-Packaging-Branding-&-Artwork-For-Aldi-Sud-By-Tjarks-And-Tjarks-London-&-Chicago
Packaging, Branding and Artwork Design for Que Gusto for Aldi Sud by Tjarks and Tjarks Design London and Chicago
Packaging, Branding and Artwork Design for Que Gusto for Aldi Sud by Tjarks and Tjarks Design London and Chicago
Packaging, Branding and Artwork Design for Que Gusto for Aldi Sud by Tjarks and Tjarks Design London and Chicago
Packaging, Branding and Artwork Design for Que Gusto for Aldi Sud by Tjarks and Tjarks Design London and Chicago
Packaging, Branding and Artwork Design for Que Gusto for Aldi Sud by Tjarks and Tjarks Design London and Chicago