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Mucci

We were excited to create a fresh new face for ALDI Nord’s extensive Mucci ice cream range.

Rather than a uniform look and feel, each product group was designed with individual character, showcasing the diversity of the range. The distinctive logo consolidates the designs whilst also allowing the vitality of the images to take centre stage.

The result is a fun and appealing new appearance for Mucci’s wide-ranging products.

Mucci Packaging, Branding, Artwork and Style Guide for ALDI Nord by Tjarks and Tjarks Design London & Chicago
Mucci Packaging, Branding, Artwork and Style Guide for ALDI Nord by Tjarks and Tjarks Design London & Chicago
Mucci Packaging, Branding, Artwork and Style Guide for ALDI Nord by Tjarks and Tjarks Design London & Chicago
Mucci Packaging, Branding, Artwork and Style Guide for ALDI Nord by Tjarks and Tjarks Design London & Chicago
Mucci Packaging, Branding, Artwork and Style Guide for ALDI Nord by Tjarks and Tjarks Design London & Chicago
Mucci Packaging, Branding, Artwork and Style Guide for ALDI Nord by Tjarks and Tjarks Design London & Chicago
Mucci Packaging, Branding, Artwork and Style Guide for ALDI Nord by Tjarks and Tjarks Design London & Chicago