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Hangry

With the slogan #snackoutofit, this quirky brand approached us looking for an innovative solution to marketing their new Hangry brand. We created a series of illustrative characters that gave personality to the products’ ingredients.  Characters such as ‘Berry the Rage’ and ‘Original Nutter’ were created as part of an ever-growing series of flavours. Tjarks & Tjarks built the brand and packaging from the ground up and it has seen major success since its launch, being stocked in independent retailers across London.

 

The Hangry Food Co bars, healthy nut and seed bars by Tjarks and Tjars London & Chicago
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The Hangry Food Co Cranky Cocoa, healthy nut and seed bars by Tjarks and Tjars London & Chicago
The Hangry Food Co multipacks, healthy nut and seed bars by Tjarks and Tjars London & Chicago
The Hangry Food Co outer-cases, healthy nut and seed bars by Tjarks and Tjars London & Chicago