We have been asked to design several ranges of distinctive, iconic carrier bags for ALDI SÜD. The luxuriousness and sophistication of the retailer’s Expressi brand was emphasised through the use of vivid, dark imagery.
Alongside the premium carrier bags we created a distinctive range of recycled, reusable carrier bags showcasing ALDI’s own brands. One side of the bag was used to promote the brand whilst the other side carried the corporate logo to promote the retailer.
The chiller bags used imagery and cool word play to make the bags stand out, highlighting their chilling power.
This range of long-use recycled bags were inspired by summer, they are fun, bright and creative!