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Services

Having led the way in own-brand design since our inception, we have gradually grown and evolved into a multi-disciplinary agency. We love what we do and are proud to be able to offer our clients a comprehensive and holistic service across a wide range of print, digital and retail mediums.

Branding

Creating new brands and their identities is an integral part of our daily work. The process begins with brand name generation, followed by the creation of a logo. We are also often asked to create brand guidelines to ensure consistency of the brand in the marketplace.

In some cases we have also become brand guardians, checking all packaging and literature for compliance on behalf of our clients.

Packaging design service from Tjarks and Tjarks Design London and Chicago

Packaging Design

Single packs or complex product ranges, new designs or range extensions, rest assured we have done it all before!

Packaging is our bread and butter, so we know exactly what it takes to create innovative tailor-made designs that target both national and global audiences. However, the designs not only need to be beautiful, they also need to be commercial and functional which can be a bit tricky sometimes. We often have to incorporate every language known to man onto very, very small labels!

Artwork service from Tjarks and Tjarks Design London and Chicago

Artwork

Be it a single SKU or a range of hundreds of products, our incredible production team execute their print artworks to the highest standards. We roll out over 5000 SKUs per year across a multitude of packaging formats.

Our extensive service includes multilingual typesetting, print-ready artwork, digital retouching, colour management, production of high-quality mock-ups and liaison with repro companies and printers.

Style guide and brand guideline design service from Tjarks and Tjarks Design London and Chicago

Style Guides

One of our most established areas of expertise is the creation of design guidelines. These highly complex documents set the compliance and consistency standards for all aspects of the brand. They are used by suppliers or manufacturers worldwide to ensure successful roll-outs. In addition, we provide specialised guidelines that focus on the application of barcodes, QR codes and nutrition labelling for retailers.

We have produced over 300 brand guidelines to date.  The scope, detail and content of each is specifically tailored to clients’ requirements.

Consumer Research

A vital element to developing any brand is understanding the consumer. Knowing what they want, how to reach them and how to get them engaged is an art that the most successful brands have mastered.

Our research platform helps our clients understand not just market trends but also what consumers think of their brands, packaging, pricing and retail environment. As Jefferson rightfully said: ‘Knowledge is Power’.

Web Design

This is a true passion of our creative team!  We have developed websites for some of the world’s most recognised brands, creating bespoke, functional, responsive solutions.  The end result is always intuitive and attractive whilst communicating key brand messages.

Our clients often request the flexibility to maintain their websites independently post launch. We achieve this by integrating CMS’s (both bespoke and out of the box) to suit their requirements. Simply put, we can help you to maximise your online potential and give you the tools to manage it.

3D & Retail Design

Using some of the industry’s leading CAD modelling and rendering software combined with our packaging and graphic design expertise, our team create beautiful, functional, 3D solutions. Projects range from retail interiors and POS display stands to photo-realistic product renderings.

This type of design is becoming evermore relevant as it is often more cost effective than photography. Our team includes both 3D and product designers so we’re ahead of the game.

Advertising

For us, advertising is all about elegance, communication, comedy and engagement.  We combine these to develop unique and clever large-scale national campaigns across a range of media channels to enhance brands and products.

However, we do not underestimate the importance of the consumer! Understanding your audience is an intrinsic part of successful advertising which is why our knowledge of consumer strategy allows us to excel in this field.