branding

17/03/2017

Illustration Flashback

I want to tell you a story from back in 2012. Two of our creative directors had just started up their own graphic agency, GENI Design. They were straight out of university and eager to get their teeth into some new, exciting briefs. One of their first clients was ‘Eco Floots’, a company specialising in the production of cardboard furniture. They were asked to produce a piece of promotional artwork from one of the brand’s cardboard desks to show how a little creative flair could bring cardboard to life. I am sure you will agree the result was rather spectacular. They decided on a London style, doodle illustration.

Over the next 10 hours, Nico started drawing from the left and George from the right. When they met in the middle, the illustration was so perfectly joined that it appeared to be drawn by one person… pretty impressive! There are little details, hidden gems and funny references to all sorts of things that were happening in 2012!

Noodles Signature
News post flashback, to a front view of a hand drawn illustration created for Eco Floots, a cardboard furniture company, designed by Tjarks and Tjarks London and Chicago
News post flashback, to an hand drawn illustration created for Eco Floots, a cardboard furniture company, designed by Tjarks and Tjarks London and Chicago