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25 Years of ALDI Design

A historical journey covering their first ever brand guideline, hundreds of brands, thousands of designs and tens of thousands of artworks...



Our fantastic and long-term relationship with the ALDI Group began over 25 years ago when Haye worked on projects for some of ALDI’s suppliers as a student. After successful completion and much positive feedback, ALDI approached us directly and the amazing journey began.  We created their first brand guideline in 1998 and today we create around 35+ extensive guidelines per year for the whole group.

 

Over the years we have worked very closely together, sharing their company ethos on quality, precision, efficiency and value to produce a wide range of internationally recognised brands. We are now proud to look to the future as one of ALDI’s primary creative agencies, excited by the many fantastic brands we still hope to create together.